Arian Roefs is a strategic business consultant and founder of Arian Roefs Strategic Consulting, where she specializes in collaborative strategic planning for small business owners, helping them build a clear, workable roadmap forward. With a lifelong entrepreneurial background spanning both sides of the Atlantic, Arian knows firsthand what running a small business asks of you, from late nights untangling cash flow to the thousand daily decisions that can make or break a company. That experience is exactly why she's hosting this evening: she knows how valuable the right conversation at the right time can be.